Opening day is the easy part.
Naturals is a well-known salon network with branches across the UAE. But when the Al Nahda branch opened, the people walking past didn't know it was there.
Al Nahda already had plenty of salons to choose from. A new one had to give people a reason to walk in, and then a reason to come back.
The brief was 4 videos a month. That was never going to be enough.
Four videos get you seen. They don't fill your appointment book.
So we treated those videos as the starting point and built everything else around them.
What we did
- We opened with a bang. Hydra Facial for AED 149. A haircut package for AED 89. These were offers too good to scroll past, so people came in to try the salon. Because Naturals has branches across the UAE, the buzz helped the whole network, not just one salon.
- We made sure people could find them. We kept the Google Business profile active and strengthened local SEO. When someone nearby searched for a salon, Naturals Al Nahda showed up.
- We put ads behind what worked. Meta ads took the best content and offers to the right people in the area, so we weren't relying on luck.
- We never stopped. Every month followed the same rhythm: create, publish, promote, learn, improve. The branch never had to start from zero again.
The result
- Month 1Launch campaign, offers live, Google profile active
- Month 6AED 75,000 in monthly sales
- AndThe highest-selling Naturals branch in the UAE network
4 videos were the start. The system did the rest.
